A Systematical Method to Evaluate Beyond Meat's Business Model and Strategy in China

As heat waves scorch Europe, North Africa, the Middle East, and Asia, extreme warnings have been issued in many European countries this summer, leaving thousands dead roads sticky with melted asphalt. The greenhouse gases from human activity are exacerbating weather we live in. biggest source of is livestock. Planted-based meat can be a great substitute for traditional because it has environmental properties which could promote sustainable development earth’s ecology. However, plant-based China rarely studied by existing articles research. Beyond Meat company United States. This paper will introduce evaluate its business model strategy Chinese market. research firstly conducts SWOT analysis internal environment then PEST to identify mega-trends general external environment. result indicates both opportunities challenges market, there some recommendations provided play their strength whilst circumventing weaknesses. objective provide creditable Meat’s operation China.